Olivia Dunne, better known as 'Livvy,' is an NIL star. Similar to Miami's Cavinder twins, Hanna and Haley.
Dunne rose to stardom during the COVID-19 pandemic, posting videos of her doing gymnastics on the beach — what she calls "beach-nastics."
Ever since she committed to continue her gymnastics career at LSU in 2020, her online presence has only increased.
Drastically. She's the No. 1 followed student-athlete-influencer on social media. And with NIL now in her corner, she's milking as much as she can from that status.
While her popularity is derived from social media, Dunne will be on a more mainstream stage this week as LSU competes in the NCAA gymnastics championships.
Dunne is active when it comes to getting her face on your feed. The 20-year-old has 3.9 million followers just on her personal Instagram.
She averages between 400,000 and 1 million likes and several thousand comments per post.
Not only that, but because Dunne first became famous on TikTok, her Instagram is only half of what translated over from her video account.
On the clock app, she has 7.3 million followers and 370.2 million likes. At the top of her profile, she has two videos pinned, which are her most-watched, at 40.1 million and 39.2 million views.
The gymnast is high-profile for her sport. She is more than halfway to Simone Biles, who has 6.6 million Instagram followers, and has well surpassed Suni Lee's 1.7 million followers on the platform.
It's not often a college gymnast is heavily followed on Instagram, yet here is Dunne defying those odds.
Dunne has $3.5 million in NIL deals and is third on the NIL 100 list, according to On3. She only trails Bronny James ($7.2 million) and Arch Manning ($3.8 million), both of whom have family legacies in the pros.
Dunne, on the other hand, appears to be self-made. All of this has made the LSU junior's net worth land somewhere around $2.3 million, according to Marca.
While there isn't a professional league for gymnastics, and her Olympic dream might not make fruition, if Dunne continues to sell her self-curated brand, she's going to be set for quite some time.